The SmartH2O project, funded by the European Commission under the FP7 program, develops an ICT platform for improving the management of urban and peri-urban water demand thanks to the integrated use of smart meters, social computation, and dynamic water pricing, based on advanced models of consumer behavior. Information and communication technologies (ICT) are required to enable a transition to a more sustainable water management, but a purely technical solution cannot work in a complex socio-technical system such as a water distribution network, where water consumers are people whose behavior depends on a variety of motivations. For this reason, it is necessary to develop a system able to consider both the technical and the social side of the problem, able to promote the active engagement of the consumers with the shared objective of saving water and energy for a better life and environment.
The SmartH2O project aims at providing water utilities, the municipalities and the citizens, with an ICT enabled platform to design, develop and implement better water management policies, which are based on a shared understanding and motivation, thus leading to a reduction in water consumption, while not compromising the quality of life.
The mission of the SmartH2O project is to develop an ICT platform to:

• Understand and model the consumers’ current behaviour, based on historical and real-time water usage data.
• Predict how the consumer behaviour can be influenced by various water demand management policies: water savings campaigns, social awareness campaigns, to dynamic water pricing schemes.
• Raise the awareness of water consumers on their current water usage habits and their lifestyle implications and to stimulate them to reduce water use.