iBeChange: Changing Your Behaviour to Lower Your Risk of Cancer
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iBeChange: Changing Your Behaviour to Lower Your Risk of Cancer

January 26th, 2024

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A joint working group of the Computer Science and Bioengineering research areas of the Department of Electronics, Information and Bioengineering, Politecnico di Milano, coordinated by Prof. Francesco Trovò and Prof. Emilia Ambrosini, is participating in the IBeCHANGE – Addressing Psychosocial and Lifestyle Risk Factors to Promote Primary Cancer Prevention: An Integrated Platform to Promote Behavioural Change, funded by the European Union under the Horizon Europe Framework Programme for Research and Innovation. The kick-off meeting took place in Milan on January 22-23, 2024

The main goal of the project is to design, develop and test the iBeChange platform, a user-oriented management system that enables people to behave in healthy and sustainable ways. The innovative iBeChange system will be developed by experts in clinical and health psychology, oncology, epidemiology, ICT, data science and health policy.

The project will go beyond the current state-of-the-art of sustainable health behaviour and emotional management by combining practice-based and evidence-based knowledge from clinical psychology and behavioural change theories with the potential of adaptive digital technologies and artificial intelligence. Therefore, the iBeChange system will be able to dynamically observe, learn from user behaviour and provide personalised and effective healthcare interventions in a dynamic learning process. The ultimate goal of the iBeChange project is to contribute to the objectives of the European Plan Against Cancer and the European Code Against Cancer by improving long-term primary cancer prevention through information, support and empowerment of EU citizens.

The project consortium includes other universities (University of Palermo, TU Eindhoven), medical institutes (European Institute of Oncology, Institut Catala d'Oncologia) and industries (Eurecat, Sporedata).